The Flygraq Growth Playbook

30 practical checks we run on every client project, across your website, SEO and GEO, ads, email and automation. Tick them off as you go. Your progress is saved on this device.

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01 · Website

Your website

Loads in under 3 seconds on a phoneTest your home page on PageSpeed Insights. Most slow sites are fixed by compressing images (WebP, under 200 KB) and removing plugins or scripts you no longer use.
One clear action above the foldA visitor should know what you do and what to click within five seconds. Pick one main button per page, like Get a quote or Book a call.
Contact details are easy to findPhone, email and a contact link in the header or footer of every page. On mobile, make the phone number tap to call.
Real proof near the buttonPut a real review, client logo or result right next to your main call to action. Trust is highest where people decide.
Short formsAsk only for what you need to reply: name, email and one or two questions. Every extra field costs you leads.
No broken pagesClick through your menu and footer once a month. Fix 404 pages, old links and forms that do not send.

02 · SEO & GEO

Google and AI search

One topic per pageEach page should target one main search phrase. Put it in the title (under 60 characters), the H1 and the first paragraph.
Answer first, explain afterStart each page or post with a direct two sentence answer. Google snippets and AI tools like ChatGPT quote these lines.
FAQs from real customersAdd a short FAQ to your key pages using questions people actually ask you by email, phone or DM.
Google Business Profile is completeSame business name, address and phone everywhere online. Add photos, services and ask happy clients for reviews.
Search Console is connectedSubmit your sitemap and check the Pages report monthly. It tells you which pages Google cannot index and why.
Get mentioned on other sitesDirectories, partners, local news and industry lists. AI search tools trust brands that many sources agree about.

03 · Paid ads

Google, Meta and TikTok ads

Tracking before spendingSet up conversion tracking (form sent, call, purchase) before you run a single ad, or you are guessing.
A landing page per campaignSend each ad to a page that matches its promise, not your home page. Same headline, one offer, one button.
Test small, then scaleStart with a small daily budget and two or three ad versions. Turn off the weakest after enough people have seen them.
Clean up search terms weeklyIn Google Ads, check the search terms report and add negative keywords for searches that will never buy.
Retarget your visitorsPeople who already visited your site are the cheapest audience to win back. Show them a reminder or an offer.
Judge by cost per leadClicks and likes are not results. Track how much each lead or sale costs you and compare campaigns on that.

04 · Email

Email marketing

A reason to subscribeOffer something useful in exchange for an email, like a checklist, a guide or a discount. It works better than Join our newsletter.
Welcome email in minutesSend a welcome email right away, then two or three follow ups over the first week that introduce what you do.
A steady rhythmEmail on a schedule your list can expect, for example every two weeks. Consistency beats random bursts.
One email, one goalEach email should have one main message and one button. Short and clear gets more clicks.
Land in the inboxSet up SPF, DKIM and DMARC for your domain, so your emails are trusted and do not end up in spam.
Keep your list cleanRemove addresses that have not opened anything for six months. A smaller, active list performs better.

05 · AI & automation

AI and automation

List your repeat tasksWrite down anything you do more than three times a week. Those are your first automations.
Instant replies to new leadsConnect your forms to your CRM and send an automatic reply within minutes. Speed wins deals.
Invoices and reminders on autopilotAutomate invoices, payment reminders and follow ups so nothing slips through.
AI drafts, humans finishUse AI for first drafts of posts, emails and replies, then edit them in your own voice before sending.
Alerts when something breaksTurn on error notifications in Zapier, Make or n8n so a broken automation never fails silently.
Review monthlyOnce a month, check what your automations did and remove the ones you no longer need.

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